Project

ATR

AEROSPACE INDUSTRY

ATR is a manufacturer of regional turboprop aircrafts that can carry up to 78 passengers. In 2019, this Toulouse-based company has decided to redefine its brand positioning by reconsidering its entire communication approach. The company now asserts its new objective and vision through “Into Life”. The goal here was to create the reference document expressing this new brand identity and to define the visual identity that accompanies it across all media: color palette, typography, digital materials, signage, printed materials, stationery, goodies, product branding, etc.

Project
THE BRAND IN A FEW WORDS:

Optimistic, innovative, inclusive, energetic

DELIVERABLE:

Brand stategy
Visual identity
Website
Social media templates

For confidentiality reasons, not all missions are displayed here.

 

It's a real pleasure to work with Karen

She is talented and extremely creative, which is reflected in the quality of her designs. She pays close attention to details and takes great pleasure in carrying out her work with seriousness and professionalism. With a sleek design that follows the latest trends, she delivers quickly and effectively, and is not afraid to go the extra mile and make suggestions. Karen’s work, especially on the ATR graphic charter, has pleased us greatly, and we intend to continue this collaboration.

Christelle El-Khouri
Brand Management & Corporate Campaign Specialist – ATR
www.atr-aircraft.com

Tel : 06 59 38 99 92 (joignable uniquement sur Whatsapp) 
Mail : bonjour@karengroc.com