ATR

Aeronautics

Projet

Long story short:

ATR is a manufacturer of regional turboprop aircraft capable of carrying up to 78 passengers. In 2019, this Toulouse-based aircraft manufacturer decided to redefine its brand positioning by rethinking its entire communication strategy. Today, the company asserts its new objective and vision through “Into Life.”

Goal of our collaboration:

The goal was to create the reference document that defines this new brand identity and establish the visual identity to be applied across all platforms: color palette, typography, digital assets, signage, print materials, stationery, merchandise, product branding, and more.

Process :

Résultats :

"It's a real pleasure working with Karen."

She is talented and highly creative, which is reflected in the quality of her design. Detail-oriented and passionate about her work, she approaches every project with seriousness and professionalism. With a sleek design style that follows the latest trends, she delivers quickly and efficiently, always going the extra mile and offering valuable suggestions. Karen’s work, particularly on ATR’s brand guidelines, has greatly impressed us, and we look forward to continuing this collaboration.