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Projet

AXA Week For Good

Insurance
Projet
Long story short:
Each year, AXA highlights the volunteer commitment of its employees to sustainable development through a dedicated week of actions supporting local associations and social causes. To enhance communication around this event, AXA decided to redesign its logo to make it more readable and modern.
Goal of our collaboration:
My mission was to retain the core colors of the existing brand guidelines while proposing an artistic direction that could be seamlessly adapted across all future communication materials.
Process :
Résultats :
Logo before/after
Slide

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